A Vision for the Valley: The Untold Story of the Meewasin Logo poster

A Vision for the Valley: The Untold Story of the Meewasin Logo (2026)

“How does a logo survive unchanged for nearly five decades?”

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Movie review: A Vision for the Valley: The Untold Story of the Meewasin Logo

A Vision for the Valley: The Untold Story of the Meewasin Logo is a film from 2026. It is catalogued under Documentary, History. Its listed tagline is “How does a logo survive unchanged for nearly five decades?”

Story

After noticing the Meewasin logo throughout Saskatoon, filmmaker Devon Rumpel set out to answer that question. A Vision for the Valley explores the rare longevity of a modernist logo and the ideas that brought it to life. The film traces the origins of the Meewasin Valley Authority before turning its focus to Vic Sotropa, the logo’s designer, whose largely under-the-radar career has had an outsized impact in Saskatchewan. What begins as an inquiry into graphic design expands into a broader reflection on legacy, place, and the enduring power of human vision.

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Production

Release date: April 24, 2026 · Runtime: 50 minutes · Original language: English

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Themes

saskatchewangraphic designsaskatoonmodern architecturelogo'sraymond moriyamameewasin valley authoritysaskatchewan wheat sheaf logomeewasin valley

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